What is Search Engine Optimisation?

Search engine optimisation (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural"  or "organic" listings. The higher ranked on a search results page the more frequently a website will appear on the first page of the search engine listings, this means more visitors will see your website and in turn you should get a higher volume of visitors which should lead to more sales. SEO can target different kinds of searches, including image search, local search, video search as well as general searches.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience. Optimising a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links,